16. May 2025
(CONNECT) Feldschlösschen and the Super Bock Group have expanded their existing tight-knit partnership. Brewmasters from the Swiss brewery and the Portuguese beer brand are launching their jointly developed creation Super Bock Unfiltered. Feldschlösschen, which is also Switzerland’s largest beverage retailer, has been distributing Super Bock exclusively on the Swiss market since 2008.
According to information from the Swiss brewery, the worldwide best-selling Portuguese beer brand, which is represented in 56 countries, will be advertised for the first time on Swiss television channels in German and French-speaking Switzerland, as well as online. The beer is being promoted with the slogan “Sabor Autêntico” (English: authentic taste), in addition to scenes aimed at portraying a sense of Portuguese joie de vivre.
According to the joint recipe, Super Bock Unfiltered is brewed at Feldschlösschen in Rheinfelden in the canton of Aargau, Switzerland, using Pilsner malt in combination with bitter and aromatic hops. The unfiltered 4.7 percent lager is aesthetically characterized by a slight haze, with a subtly malty flavor profile and a pleasant finish, the company writes. The new beer is available throughout Switzerland at retailers, restaurateurs and online at justDrink.ch. ce/mm
